Making Your Words Work

The information revolution makes it easier to get your message out... and harder to get it across. More than ever, you need the right words to make your message stand out from all the others with which your customers are bombarded.

Keith Aitken has a formidable track record in helping organisations to get their key communications right.

This is different from what the advertising agencies do. Their job is to target specific groups of your customers and try to interest them in your products. Keith can do some of that too. But his bigger contribution is to help you make ALL your communications as readable, relevant and resonant as they can be for EVERYONE who encounters them.

Since setting up his own business in 1995, Keith has worked with dozens of public, private and voluntary bodies to develop communications that are precise, informative, jargon-free and accessible. This encompasses:

• Drafting, re-writing and editing documents for both internal and external publication, from press releases to Annual Reports
• Speech-writing and preparing presentations
• Facilitating seminars of all shapes and sizes
• Media training, which he has delivered as far afield as Abu Dhabi
• Corporate DVDs, videos and podcasts
• Writing crisp and lucid text for websites

Customers have included Scottish Enterprise, The Institution of Civil Engineers, ScottishPower, the Association of Chartered Certified Accountants, Glasgow Housing Association, FutureSkills Scotland, the Scottish Council for Development & Industry, Communities Scotland, British Energy, VisitScotland, McGrigor Donald, Microsoft, the Scottish Trades Union Congress, the Scottish Constitutional Convention, the East of Scotland European Partnership, and the Scottish Countryside Alliance.

By any measure, this is a diverse list. What they have in common is that they have added value to their message by bringing Keith Aitken to help make their communications more professional and more effective.

If you think Keith could help you too, email him : keith@kaitken.fsnet.co.uk